Travelling Soldier

Google has emerged as the undisputed number one employer this year, outdoing its previous record of no. 129 in 2005 to no. 2 in 2006.

The Universum IDEAL Employer(TM) Survey says Google is now the most popular place to work for MBA students, ending McKinsey & Company’s 12-year reign. Not just for management, Google also appears in the top 10 rankings across industry surveys including investment banking and healthcare.

• 5,451 MBA students participated in the MBA Edition the Survey, making it the largest survey of its kind.
• Students ranked their choice of ideal employers and answered questions about their career expectations, including their choice of office locations, salary expectations, best internships and communications preferences.
• Goldman Sachs – at number 3 on the list – managed to retain its position while Bain & Co. (4), BCG (5), Apple (6), Microsoft (7), GE (8), Nike (9) and Bank of America (10) were the other big names.
• Goldman Sachs also remained number 1 among students choosing a career in investment banking. It was followed by Morgan Stanley, Lehman Brothers, JPMorgan IB and Merrill Lynch. Bank of America replaced Citigroup as the number 1 IDEAL employer among MBA students interested in commercial banking.
• IT companies went up overall. Google maintained its number 1 position. Apple (6) moved up from seventh position in 2006, while Microsoft (7) jumped from the 16th position.
• Procter & Gamble, Google, PepsiCo, Nike and BCG make the top 5 for students interested in consumer goods. Starbucks pushed 8 positions from 15th to 7th.
• GE is still the number 1 among students who selected engineering/manufacturing followed by Toyota, Apple, J&J and BCG. Intel, number 2 in 2006, fell 15 positions while companies like Honeywell and Boeing pushed up in the top 10.

One of the best sequels ever made, can be the expression for the new movie spiderman 3. I saw the movie on friday along with my friend and the movie was made with a best commercial formula.

But the most interesting aspect was that the character of Peter Benjamin Parker — alias Spider-Man — had aged nearly 40 years from the time he first appeared in the pages of Amazing Fantasy #15 in 1962, to when he exploded on the Hollywood screen in 2001’s first blockbuster Spider-Man movie. And he certainly seemed to have aged well. But perhaps even more impressive is how he rescued the firm that created him. For Marvel Entertainment’s financial fate — and with it, that of Spider-Man and his Marvel superhero brethren — had been hanging by a thread.

In 1996, Marvel was in bankruptcy, its vast assemblage of 5,000 comic-book characters in a kind of hibernation. But new CEO Isaac Perlmutter understood the power of nostalgia among baby boomers and, under his direction, old characters were revived and reborn on the big screen through licensing deals. Thanks, to “Spidey,” as well as Wolverine and the Incredible Hulk, by 2004 Marvel’s revenues from movie licenses and merchandise accounted for more than half its $513 million in revenues and much of its $125 million in profits.

 Stock Performance in the last 10 yrs

Marvel’s resurrection from oblivion shows that superheroes are not the only entities with hidden powers. Businesses have them, too, in the form of underutilized or underappreciated assets — assets that can reinvigorate their core businesses.

Spidey into Musical :

Spiderman 3 was released in five languages(Telugu,Tamil,Hindi,English and BHOJPURI) throughout india. Nowadays, its very interesting to see that almost all new hollywood movies are being released in local languages throughout India. Its one way of improving the customer base by customising the global products with local tastes. And most of audience do feel the local version of the movies more funnier than usual.

And I was thinking to really entertain the global audiences, these dubbed versions can have the background scores of regional movies. In the context of spidey3, think of

• Tanhaaiye song from Dil Chahta hai for the scene when MJ leaves P.Parker
• Salman’s ‘garam chai ki’ song for the scenes when the ‘black’ spidey flirts around.
• Ofcourse, a title song during the titles and intro scenes.