Microsoft + Yahoo = Google ??
Looks like Microsoft is making real moves to compete with Google. After google’s double click acquisition, microsoft and yahoo had to make new strategies to guard their forte and to get a share within online advertising. Though Yahoo acquired Right media advertising to boost its online advt. presence, it might not be sufficient to beat google.
Microsoft has asked Yahoo to enter formal negotiations for an acquisition that could be worth $50 billion. After this news, yahoo shares were up 18% and market cap is about $45 bn.
However,any Microsoft/Yahoo merger would probably attract the attention of anti-trust regulators.
The merger speculation comes shortly after the exit of Christopher Payne, who led Microsoft’s efforts to compete with Google and Yahoo in internet search.
