Strength of Google Brand
Why did it take Google to realise that its specialised product search Froogle is not well known or almost near to failure. Froogle was never a cool name and sometimes for the first time listeners might think it as something related to frog. Anyways, Google changes its Froogle to Google Products ,search for stuff to buy.
And now paypal is (re)considering its strategy after observing google’s checkout service. It teamed up with Yahoo and could both could benefit a lot from small business owners. Remember paypal is subsidiary of ebay.
Google reported revenues of $3.66 billion for the quarter ended March 31, 2007, an increase of 63% compared to the first quarter of 2006 and an increase of 14% compared to the fourth quarter of 2006. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the first quarter of 2007, TAC totaled $1.13 billion, or 31% of advertising revenues
