Companies Hide their Best Products ???
Author of "The Undercover Economist",Tim Harford has written beautifully about "Product Sabotage" helping customers here.There are very interesting things mentioned viz.,
Why would a company deliberately damage its best product?
Starbucks Does…
Take the secret cappuccino, which you can buy in two of the leading coffee chains, Starbucks and Coffee Republic.
The sales assistants know what the drink is and they have a little button on their cash tills to ring it up. It’s cheaper than the other drinks on offer, but it doesn’t appear on the menu.
Starbucks claims that’s because they don’t have room on the menu board. Coffee Republic doesn’t even have that excuse: there’s a blank space with no price where this drink should be listed.
It’s called the "short cappuccino", and it’s smaller, cheaper and better than the smallest size on the menu, the "tall".
