Travelling Soldier

April 6, 2006

Manchester United sign £56m AIG shirt deal

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Manchester United have signed the UK’s biggest shirt sponsorship deal.

The agreement with insurer American International Group (AIG) is worth £56.5m over four years, the club said. United have had to find a new backer after current sponsor Vodafone decided to end its £9m-a-year agreement from the end of this season.The deal is seen as key to United as they look to bolster their squad to help them challenge for domestic and European honours.
Manchester United

Off and on the pitch, United have undergone a slight wobble during the past couple of years.Earlier this year, a survey said that Real Madrid had leapfrogged Manchester United to become the world’s richest football club in terms of income.On the pitch, Chelsea have dominated the domestic league and United have failed to make an impression in European competitions.

The club hopes that the shirt deal will go a long way towards helping to finance a recovery.

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